done by morning
—design & development practice
with an interdisciplinary approach
to (digital) product thinking
exploration of human experiences and behaviour through design research, mapping the possibility space at the intersection of design and technology
creation of innovative solutions that are intuitive, engaging and meaningful for the user, and product
product research
validate assumptions and business ideas with prototypes
considering the user experience, business goals, and technical feasibility of the product to ensure the desired outcome
research is conducted in a structured manner, with clear objectives and key performance indicators to measure success
this can take the form of qualitative research for internal proof-of-concepts or quantitative research to perform an instrumented (A/B or multivariate) test on an existing user base
visual systems
creation of comprehensive visual systems for digital products
conception and implementation of a design system, component libraries for web or app development, and data visualizations to communicate on-brand and maintain consistency
ensure that your project is visually appealing and technically sound